Like so many of their best songs are, the track is a cautionary tale and demonstration of their hard-won wisdom - the emcees warn about fairweather friends and the dangers of flattery. The new single “They Don’t Love You” finds the duo in top form, trading verses with the combination of confidence and easygoing camaraderie that has always been a hallmark of their music. It’s a massive understatement to say the time is right for new music from the pair of artists. And right in the middle of the Memphis hip-hop story are 8 BALL AND MJG - two pillars of a local culture that’s appreciated worldwide. There’s an argument that the hip-hop sound developed in Memphis in the 1990s has never been more popular or more influential than it is now. Phonk, the wildly popular Eastern European rap subgenre, is nothing but a tribute to Tennessee sound. Turn on the TV, and chances are, one of the cable channels is airing “Hustle + Flow.” Song after song on the radio feature rappers and producers trying to channel that classic Dirty South attitude.
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